making your
life easier.
The entire line of wet & forget products are continually developed around these principles.
Our Products simplify cleaning with spray and leave, spray and rinse, or spray and wipe applications.
We’ve designed our smart bottles and sprayers to allow for faster, more thorough coverage.
what are the results? our products deliver superior results and an extended clean.
We’ve designed our smart bottles and sprayers to allow for faster, more thorough coverage.
what are the results? our products deliver superior results and an extended clean.
easy cleaning since 1995
We’ve been on a mission to bring the best cleaning solutions to market to support easy application, superior clean, and loyal customers. That’s why the entire line of Wet & Forget products were developed with you in mind. Our products are easy to use, and they do the cleaning for you. See our history of innovation below.
1995
Born in New Zealand
Wet & Forget began in New Zealand with a simple idea: make outdoor cleaning easier by removing the need for scrubbing, rinsing, and pressure washing.
2005
Wet & Forget Arrives in the U.S.
Wet & Forget expanded to Elgin, Illinois, bringing Wet & Forget Outdoor Original concentrate to American homeowners. The first U.S. sale was made to SeaWorld in Florida, helping introduce the brand’s easy outdoor cleaning solution to a new market.
2008
A Bigger Opportunity Takes Shape
Wet & Forget Outdoor Original caught the attention of Costco as a unique, easy-to-use product for homeowners. That early retail test helped prove consumers were ready for a simpler way to clean exterior surfaces. Wet & Forget USA also opened its first office and hired its first employees.
2009
Retail Momentum Builds
After a successful Costco test, Wet & Forget expanded further and Ace Hardware became a new retail partner. National exposure on the Today Show introduced more homeowners to the brand and helped fuel major growth.
2010
U.S. Production Begins
Wet & Forget began producing products in the United States, helping the brand support growing demand and serve customers more efficiently.
2011
Growing the Wet & Forget Footprint
Wet & Forget moved into a new office with warehouse space to support online fulfillment for retailers and consumers. Lowe’s became a new retail partner, and Wet & Forget continued to gain momentum at Costco.
2012
Wet & Forget Shower Cleaner Launches
Wet & Forget introduced a category-changing weekly shower cleaner designed to keep showers cleaner with less effort. The 64 oz. bottle offered up to 12 weeks of cleaning, giving consumers a convenient way to simplify shower care.
2013
New Indoor Solutions Join the Lineup
Wet & Forget expanded beyond outdoor cleaning with the launch of Miss Muffet’s Revenge indoor and outdoor spider spray, along with Wet & Forget Indoor Mold + Mildew Disinfectant Cleaner.
2015
A Major Retail Partnership with Lowe’s
Wet & Forget continued to grow with expanded availability at Menards, while Lowe’s became a major retail partner for the brand. This milestone helped bring Wet & Forget Outdoor Cleaner and Wet & Forget Shower Cleaner to more consumers looking for easier ways to clean without scrubbing.
2016
Ready-to-Use Convenience Arrives
Wet & Forget launched a ready-to-spray version of Outdoor Cleaner with an attached sprayer and 3-foot cord, making it even easier for consumers to apply the product right from the bottle.
2017
Taking Outdoor Cleaning to New Heights
Wet & Forget launched Outdoor Xtreme Reach Hose End, giving consumers up to a 30-foot reach for roofs, siding, and hard-to-reach exterior surfaces. Wet & Forget Shower Cleaner expanded into Home Depot, and Wet & Forget products were featured on QVC. Wet & Forget Outdoor Cleaners also expands into Canada.
2019
Xtreme Reach Expands at Costco
Costco launched Wet & Forget Xtreme Reach Hose End in a 68 oz. bottle, giving consumers an easy way to clean large outdoor areas with up to 3,000 sq. ft. of coverage.
2020
More Options for Wet & Forget Fans
Wet & Forget introduced the much-requested Hose End Refill for Xtreme Reach Hose End and partnered with Amazon to offer the full line of Wet & Forget products online.
2022
A New Fresh Scent for the Bathroom
In response to consumer demand, Wet & Forget launched a new Fresh Scent for Wet & Forget Shower, giving consumers another bathroom scent option beyond the original vanilla.
2023
Wet & Forget Shower Cleaner Gains National Attention
Three Today Show appearances featuring Wet & Forget Shower Cleaner at Amazon helped introduce even more consumers to the product and build strong demand in the bathroom cleaner category.
2024
A New Ownership Chapter Begins
Wet & Forget entered a new chapter of ownership while Wet & Forget Shower Cleaner surpassed 50,000 5-star reviews, reflecting years of consumer trust and loyalty.
2025
New Cleaning Mists Launch Nationwide
Wet & Forget launched WF Shower Ultra Cleaning Mist, Wet & Forget Bathroom, and Wet & Forget Mold + Mildew Cleaner at major retailers. Wet & Forget also introduced Window & Screen Cleaner, an easy way to clean windows and screens with no scrubbing, wiping, or screen removal.
2026
A Refreshed Brand & New Outdoor Solutions
Wet & Forget rolled out a refreshed brand look with a new logo and updated labels. The year also brought Wet & Forget 2in1 House + Window Wash, Wet & Forget Outdoor Spaces for outdoor living areas, expanded distribution for Shower Ultra Cleaning Mist, and the rebrand of Wet & Forget Outdoor Original as the new Wet & Forget Outdoor MAX.
See it in action
"THIS PRODUCT DOES THE WORK. IT IS EASY TO USE, AND IT ACCOMPLISHES A FINISH THAT LOOKS LIKE YOU SPENT HOURS PUTTING IN EFFORT."
